• adidas Confirms SPEEDFACTORY Coming to the ATL

adidas Confirms SPEEDFACTORY Coming to the ATL

€174.00

€55.99

Availability: In stock

€174.00

€55.99

Size Chart
Mens
EUUKUSCM
406725
417826
428927
4391028
44101129
45111230
46121331
47131432
48141533
Womens
EUUKUSCM
352522
363623
374724
385825
396926
4071027
4181128
Details
adidas has announced that they’ll be opening a new footwear production site in the Atlanta area in 2017. The industry-defining, state-of-the-art facility, called adidas SPEEDFACTORY, will allow adidas to create product more quickly and closer to U.S. consumers.“For years our industry has been playing by the same rules manufacturing product remotely in Asia,” said adidas Group Executive Board Member Eric Liedtke, responsible for Global Brands. “As the creator brand that challenges convention and looks to co-create the future with our consumers, we are obsessed with bringing all steps of the creation process home to America. We’re fueling design at the ground level of creativity in Brooklyn and reinventing manufacturing with the first adidas SPEEDFACTORY in Atlanta. This allows us to make product for the consumer, with the consumer, where the consumer lives in real time, unleashing unparalleled creativity and endless opportunities for customization in America.”The first-of-its-kind business model advances adidas’ consumer-centric approach to product creation, allowing the brand to decentralize production and react faster to consumer needs. Equipped with cutting-edge manufacturing technologies, the U.S. factory enables adidas to create ...
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